I am completely enamored with Kelly Simmon and her company, Inkslinger PR. Have you seen the list of authors she represents? Amanda Havard, Chelsea M. Cameron, Cora Cormack, Emily Snow, K.A. Tucker… and those are just my favorites! Her list is huge! AND! If you sign up for her newsletter, you’ll be first to know about cover reveals, blog tours, release dates, and all sorts of fun stuff to help promote your favorite authors.
The woman behind the curtain is Kelly P. Simmon. And she is absolutely amazing guys. I don’t know how she does it all! While her priority is the authors who are her clients, she is also completely amazing to work with when you’re a blogger. She just loves everybody!
And because I wanted to share Kelly’s infinite wisdom with each of you, I did a brief interview with her about the company.
What made you decide to go into business and create Inkslinger PR? And how did you come up with that awesome name?
Have you ever had a moment in your life where you knew you had to do something and that you would never be completely right if you didn’t do it? That was me when it came to InkSlinger PR. I saw a need in the literary community and thought I could fill it-that I had to do it really-and then I couldn’t let go of that idea. Marketing and PR work really started early on for me as I was in the theater and classical music industry starting at a very young age. You learn fast that branding and knowing how to market yourself are basics that you need to excel at if you are going to go farther in that business. When I left that industry and got married, my husband was in the restaurant industry. I did marketing and PR work for his restaurant and then, eventually, ended up working on the corporate side in the area of marketing. While I was doing that, one of my best friends approached me about helping on her multiple book blogs. I read all the time but had no idea the world of book blogging existed at the capacity it does (and it’s grown a lot since then)! One of the things I realized was that I wanted to use my knowledge and love of marketing and PR to help authors. I felt like my entire life had been moving in that direction without me even realizing it.
As for the name, I was doing research on different terms for authors. I found the slang term inkslinger for an author, and I couldn’t believe the perfection of it. I fell in love with it instantly and just knew that it was perfect for what I wanted.
What’s your favorite thing about working with authors and their books?
Oh goodness…I love everything about it. Getting to see an author’s books in the hands of readers and hearing them proclaim their love for that story or the characters is pretty awesome. My favorite thing is hearing an author’s goals for a title or their career and then getting to walk beside them and see those things come to fruition. There is nothing in the world like that.
What’s the most challenging thing about working with author and book publicity?
I think the most challenging thing is that something that works for one author does not necessarily work for another. Staying fresh with new ideas is something we work on every day. And this business can be fickle. Once you hit publish, there are some things out of our control and into the readers’ hands. We have to work hard to do the things that are in our control to the very best of our ability at all times.
How do you find enough time in the day to do everything that you do? It seems like you’re constantly everywhere!
I love my job. When you love what you do, it doesn’t seem like work all the time. Sure, there are challenging times, but the amazing far outweighs the bad. I actually have been learning how to “turn off” at times and just be still and silent. It turns out, I’m not very good at that.
What’s the best piece of advice you can offer to someone who wants to get the word out about their work?
Put together a plan. Have a strategy. Very often, authors rush a release or throw things together without enough time being put into it. And don’t be afraid to ask for something you want. My two favorite sayings are this:
- The answer is always no unless you ask the question.
- Sometimes the book is ready for the market, but the market is not ready for the book.
She is so passionate about what she does that it just spills over into everything! Make sure you check out Inkslinger PR and sign up for the newsletter to partner with Kelly and her team for blog tours and other special events.